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4 min read
How to Create a Lead Magnet | 4 Successful Examples
Campaign Creators: 07/16/19
Today's marketing is all about having the right content, so where do lead magnets come into play?
Tech Stack (5)
7 min read
HubSpot vs Pardot MAS (Which Is Better for Lead Nurturing?)
Daniel Loest: 01/11/19
Why should you care about marketing automation systems (MAS)? A marketing automation system is a tool that combines many different functions of...
8 min read
Our 12 Favorite (Best) Marketing Apps
Campaign Creators: 11/18/18
Every marketer knows that the digital world is just as much a rat race for us as it is for the nerd herd down the street. In fact, you could probably...
7 min read
Best Technology for Customer Loyalty and Retention
Tammy Duggan-Herd: 08/16/18
Customer retention, which focuses on building long-term relationships with customers by rewarding loyalty, maintaining engagement, and earning trust,...
3 min read
Why Use Marketing Automation?
Tammy Duggan-Herd: 09/21/17
Marketing automation has changed the way leads are generated and nurtured, there's no doubt about it. From email to social, one marketer is now able...
2 min read
Why Marketing Technologists Hold the Secret to Conversion
Shelby Heath: 09/19/17
Netflix, Amazon, Spotify—what do all of these things have in common? All of these platforms represent the ways that technology is using big data to...
4 min read
10 Compelling Reasons You Need Email Automation
Tammy Duggan-Herd: 08/31/17
Anyone who has manually managed an email campaign, knows that staying on top of all of the related tasks like updating contact information and...