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11 min read
Campaign Creators: 07/16/19
Building an email list is not just about asking visitors to subscribe. People are more likely to share their contact information when they receive...
7 min read
Daniel Loest: 01/11/19
Why should you care about marketing automation systems (MAS)? A marketing automation system is a tool that combines many different functions of...
8 min read
Campaign Creators: 11/18/18
Every marketer knows that the digital world is just as much a rat race for us as it is for the nerd herd down the street. In fact, you could probably...
7 min read
Tammy Duggan-Herd: 08/16/18
Customer retention, which focuses on building long-term relationships with customers by rewarding loyalty, maintaining engagement, and earning trust,...
10 min read
Campaign Creators: 09/21/17
Marketing automation uses software to handle repetitive tasks like emails, social posts, and campaign management. It sets up workflows that respond...
8 min read
Campaign Creators: 09/19/17
Marketing conversion has become more important as digital competition increases and customer attention spans continue to shrink. Research shows the...
4 min read
Tammy Duggan-Herd: 08/31/17
Anyone who has manually managed an email campaign, knows that staying on top of all of the related tasks like updating contact information and...
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