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Campaign Creators: 12/16/14
While it may seem like a nuisance at first, creating personas allows you to make decisions from the perspective of your customer. It's a great way to...
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Campaign Creators: 11/11/14
1. Double-check questionable posts Although you might think a post is funny and harmless, others may find it offensive. Offending someone in your...
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Campaign Creators: 11/10/14
A recent analysis of the social media presence of the Fortune Global 100 found that 25% of the companies are using Facebook, Twitter, YouTube and...
3 min read
Campaign Creators: 10/14/14
The PR process can be as simple or complex as you’d like. Yet if you want to have a strong and mutually beneficial relationship with your publics,...
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Campaign Creators: 10/07/14
Social Media can be a powerful marketing tool, yet a treacherous one if used incorrectly. While many businesses have used social media to grow and...
3 min read
Sean Farias: 10/01/14
One of the founders of our company recently showed me a website that I’d never heard of before. The company, Help A Reporter Out (HARO for short),...
2 min read
Campaign Creators: 06/20/14
So you think you have a great idea or a brilliant product… but how do you know it will be successful in the marketplace? The first step is to conduct...
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