Graphic Design and Inbound Marketing in Harmony

When you think about graphic design, you probably think of Photoshop, logos, or throwing some pictures and words on an ad and calling it a day. Believe it or not, graphic design is much more than that; it’s problem-solving.

It’s making sure the viewer gets a clear and understandable message. When it comes to inbound marketing, graphic design plays an integral role. Yes, the rumors are true, graphic designers and inbound specialists sometimes have clashing opinions on what content is necessary, but there are a few platforms in which graphic designers and inbound specialists go hand-in-hand.

Building a Website

When it comes to building a website, inbound marketers know what content is necessary to create a site that converts. But having the right marketing content or CTA is only half the puzzle. Getting your audience to engage relies greatly upon beautiful images and design.

It starts with the marketing team- they develop the strategy and produce the copy and send it off to the designers. Once design is done, it’s sent back to the marketers for approval. This is when the developers come to the party. A skilled development team works with both designers and marketers to create a site that not only has the perfect content and looks good, but also is functional and has a killer user interface. This triad is the perfect formula for a website with a high conversion rate.

Deliverables

A well-designed website isn’t the only factor in the formula for success. An inbound marketing specialist would highly recommend you provide “freebies” or downloadable deliverables to potential clients to raise interest and convert. These freebies could include e-books, info-graphics, etc.

After browsing your beautifully designed website, let’s say this potential client were to take that first step and download your deliverable. How disappointing would it be if their e-book were just a blank page with text on it? Your beautiful website drew them in, don’t scare them away with boring freebies. Instead, let a graphic designer get ahold of your deliverables and brand them accordingly.

Branding

Having a solidified brand is vital for a company that wants to be successful. A company with brand consistency attracts loyal clients. Think of Nike or Hershey: both companies have maintained consistent branding, therefore they have retained loyal clientele.

It’s important to remember that your company’s success isn’t solely dependent on just a website and deliverables. There are multiple factors needed to attain success. Learn more about what inbound marketing is and find successful inbound marketing strategies by downloading our free guide 'Introduction to Lead Generation'.