Who wants to go online shopping on Twitter?!? Yeah, I didn't think so. Sccial media isn’t intended to be an avenue where you can increase your revenue from. At least not directly that is. It is better to help your target audience identify their needs by ways of interaction as opposed to advertising. But how do you engage someone on a personal level, without directly advertising your product? Here are some hints to help you do that.

This blog post is part of Your Definitive Guide to Lead Generation blog series.


1. Know who you are speaking to

Understanding who would be attracted towards your good and service is one of the best ways of getting traction on social media. The best way to do this is through constructing client personas. Personas will allow you to create tailored content that will appeal to them on a personal level, and make them want to learn more about your brand.




2. Make it a conversation

It is social media, try to be social! Since directly selling a product on social media is frowned upon by users (Let’s face it if you wanted to buy something you’d be actually looking for it somewhere else), starting a conversation and helping them identify their need is paramount. Helping your followers understand that there is a human being on the other side of the screen will enable them to be more engaging and active. That being said, it is also important to understand where you are reaching your audience.


3. What platform are you using?

Twitter, LinkedIn, Facebook, Google+. Understanding what type of tone you will be employing on your social media messages can be a real “make or break” point. For example, you wouldn't begin your LinkedIn post with “Hey y’all! Another day another #dolla”. Well hopefully you wouldn't be starting your social media post on any platform with that introduction. My point is employing the right tone and content with the according platform will allow you to better target your audience.

For quick help creating posts, try this Social Media Message Optimizer which covers rules of posting for major platforms and will score your posts.


4. Be consistent

Build a reputation as a consistent poster. Creating relevant content that appeals to the users will not only build your brand’s credibility but also its presence. Take for example ESPN, posting from about ten to twenty five posts a day. But you don’t have to be a sports news giant to do so, a simple follow up on news relevant to your industry is enough.

Although people are starting to dedicate entire days at the office to building traction on social media platforms, take these hints and start small yourself. Before you know it, you’ll be on your way to growing your business through social media.

Want to take your social media marketing to the next level with a full lead generation campaign? Get your free Introduction to Lead Gen Guide now by clicking below.

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Originally published August 13, 2015, updated June 12, 2020
Tags: conversion social media Inbound Marketing Social Media Marketing personas efficient marketing content marketing