4 min read
Tammy Duggan-Herd: 4/10/18 6:56 AM
Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and optimizing: Deliverability Open Rates Click-through Rate
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3 min read
Campaign Creators: 3/20/18 1:26 PM
Before 2012, it was easy for brands to reach their audience through social media. And the best part? It was all free and organic!
5 min read
Tammy Duggan-Herd: 3/15/18 7:26 AM
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
3 min read
Campaign Creators: 3/13/18 11:34 AM
Let's go back in time to the 1950's.
5 min read
Tammy Duggan-Herd: 3/8/18 7:10 AM
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
3 min read
Campaign Creators: 3/6/18 1:14 PM
Believe it or not, Google can get confused. How? When it encounters duplicate content when determining what to rank for a specific search query. When...
2 min read
Campaign Creators: 2/27/18 12:11 PM
Ever heard of Peter Drucker? He's known as the man who invented modern business management, and for this quote:
