3 min read
Campaign Creators: 6/14/18 4:43 PM
There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms of communication for both B2B and B2C companies. When constructing an email, the user ultimately has two choices: HTML or a...
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2 min read
Campaign Creators: 6/13/18 1:35 PM
It's your website, you know best on how it should be designed. Right? Wrong.
4 min read
Tammy Duggan-Herd: 6/8/18 9:53 AM
Converting visitors on your mobile webpage into customers can be a challenging process. In fact, mobile conversion rate optimization is one of the...
4 min read
Campaign Creators: 6/7/18 8:59 AM
No conversion rate optimization strategy is complete without an element we can often take for granted: the call-to-action. The stats on the effects...
5 min read
Tammy Duggan-Herd: 5/17/18 1:13 PM
One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...
3 min read
Campaign Creators: 5/16/18 11:24 AM
Do you think pop-ups are annoying? Me too! In fact, they can something feel as interruptive as getting spam delivered in your inbox or a sales call...
6 min read
Tammy Duggan-Herd: 5/10/18 11:44 AM
With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab...
