Video marketing is quickly becoming an integral part to every marketer's strategy for lead generation. If you haven't jumped on the bandwagon yet, its time to start creating video! It has proven to be effective in capturing attention online and most companies are seeing ROI from their video marketing efforts. With an average of over 1,000,000,000 views per day, YouTube is a powerhouse channel your marketing team should invest time into. The more views and subscribers you can get, the more chances you will have to engage with people and generate leads. Using YouTube for business is more than just uploading funny videos and hoping they go viral (everyone loves a good cat video, but this isn't the time or place). To create an effective lead generating YouTube account, you have to create a strategy that helps you reach the right audience. (Still not convinced? Check out our article on where you should be focusing your social media video.)

This blog post is part of Your Definitive Guide to Lead Generation blog series.

If you want to learn how to get maximum views and subscribers on YouTube and create an engaged community so that your channel is an effective marketing tool for generating leads, here's what we're talking about...




What is YouTube Marketing? via. digital organics

“YouTube is no longer just a video search site – it has aspirations to become a top-tier social networking site as well. That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank.”

This article goes over the ins and outs of YouTube Marketing. From the importance of video in today's online trends to some best practices for creating a view-worthy YouTube presence, this article goes over it all. Also provides some helpful goals you can set for your videos' purpose, important CTA guidelines, and 7 easy steps to follow for any video marketing strategy.


12 strategies for promoting your youtube videos via. entrepreneur

“Use a call to action within your videos to encourage people to like, rate, comment on and share your videos.”

This article is an excerpt from Jason R. Rich's full book that gives you the essential information to make your YouTube channel an important asset to your company's marketing strategy. Tips for everything from creating better video content to getting more subscribers.


how to market youtube videos more effectively via smallbiztrends

“Only a few users effortlessly get views. But they didn’t start out that way. They had to market YouTube videos in such as way so as to build a brand and dedicated audience”

Great video content is useless if it doesn't get any views! This article has tips and tricks to solve just that problem and take away some of the hassle of getting people to watch your videos. Useful ideas for diversifying your videos to make them more marketable, and helpful graphs for optimal video content distribution.

For video marketing on a tighter budget, check out 9 low-budget video marketing questions answered here.


successful brands use these 4 youtube marketing strategies via inc.

“YouTube is the second largest search engine in the world, approximately 33 percent of all online activity is spent watching video content, and that 75 percent of users visit a marketer's site after viewing a video”

What better path to follow than the one that's been tried and tested by brands before you - and succeeded?! This article has 4 great strategies that can make your videos stand out and help you build and engaged community.


Learn how to produce effective, low budget marketing videos in-house



4 tips to improve your youtube marketing via socialmediaexaminer

“It may be easier to come up with great content ideas if you don’t limit yourself to videos that relate directly to your product or business.”

A great resource you can listen to if you want to learn how to use your YouTube videos to generate and nurture leads, create interest and successfully market your content. Quick 6.5 minute podcast with essential information.




37 staggering video marketing statistics for 2017 via wordstream

“The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women”

If you aren't already, this is sure to convince you that video really is the next big thing. Includes great visuals to prove that video is an incredibly effective marketing technique with high ROI. 




activate your community via. creator academy

A course on YouTube by YouTube! Keeping an engaged community is just as important, if not more as getting plenty of views on your videos so that you know people are genuinely interested in your content. From building a community to fostering it, this free, online course will tell you just how to maintain engagement with your brand.

With so many people invested in online video these days, producing video content is a necessary and effective technique to generate leads. It's a surefire way to get people to notice you and pay attention to your content. You don't want to be the old-school brand, right? But simply video marketing won't get the job done all on its own. Want to know even more ways to generate quality leads for your company? We've got you covered.

If video marketing seems intimidating to you, or maybe you feel like you don't have the budget or resources to devote to it, watch our on-demand webinar, Low Budget In House Video Production.




Originally published August 2, 2017, updated June 27, 2019
Tags: video marketing youtube B2B Marketing b2b lead generation