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Marketing (20)

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1 min read

How Do Marketing and Design Work Together

When creating a marketing campaign, backroom battles between the marketing and design departments can begin to resemble sports team rivalries....

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3 min read

Experiential Marketing: Marketing a Brand Experience

In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...

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2 min read

How to Get Customer Testimonials Right

Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...

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2 min read

5 Ways Marketing is Like Dating

Disclaimer: I am not an expert in love. I harbor no fantasy that I plod at this keyboard crafting an article like some business-minded Carrie...

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2 min read

How Copa America is Marketing to the Casual Sports Fan

I am a casual sports fan. In fact, that's an overstatement. My obsession with soccer peaked in high school. After I got cut from the varsity team...

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Improve email deliverability with eight proven tips covering authentication, list hygiene, sender reputation, frequency, unsubscribes, and HubSpot monitoring.

13 min read

How to Improve Email Deliverability: 8 Proven Tips

An email can be accepted by a receiving server and still never reach the person you sent it to. Across 15 email platforms tested in 2026, the average...

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2 min read

The Three Second Rule: Optimizing Facebook Videos for Mobile

Let me guess, you're probably reading this blog post on your smart phone. If you aren't, you're part of the minority. Mobile internet use has made it...

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