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Learn HubSpot Strategy, CRM Architecture & Marketing Operations

Practical guidance on HubSpot implementation, integrations, marketing automation, RevOps, building scalable systems & more. Filter the blogs for your preference here:

email-subject-line-blog

2 min read

How to Write Email Marketing Subject Lines That Won't Get Ignored

My morning routine used to consist of waking up and turning off my alarm in one swift motion. For the next fifteen minutes, I could close my eyes and bask in the splendor of my mid-grade IKEA bed. After wasting 15 minutes I would peruse my morning...

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Looking to use workflows in your marketing automation system?  Learn how to strategically increase your brand’s engagement.

11 min read

Marketing Workflows: How to Build High-Converting Automation Systems

Every time someone visits your site, opens an email, or clicks a link, your business has a chance to respond. Marketing workflows define how that...

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2 min read

Defining Narrative and Story in Marketing

In an Intro to Literature course, you can expect to hear words like “NARRATIVE” and “STORY.” Of course, the stuffy professor will spend a...

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2 min read

Why Are There so Many Women in PR?

In every PR class I take throughout college, it seems like I’m the only guy.

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partnership-751142-edited.jpg

1 min read

How Do Marketing and Design Work Together

When creating a marketing campaign, backroom battles between the marketing and design departments can begin to resemble sports team rivalries....

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3 min read

Experiential Marketing: Marketing a Brand Experience

In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...

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testimonial.jpeg

2 min read

How to Get Customer Testimonials Right

Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...

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