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5 min read
Tammy Duggan-Herd: 02/17/18
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
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6 min read
Guest Blogger: 02/13/18
Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...
4 min read
Tammy Duggan-Herd: 02/03/18
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
9 min read
Campaign Creators: 01/19/18
A marketing lead list helps businesses identify and reach potential customers through targeted sales and marketing campaigns. In B2B marketing, these...
5 min read
Guest Author: 01/13/18
Research shows that in recent years the percentage of mobile internet traffic has been growing significantly all over the world. This trend is only...
7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
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