9 min read
Campaign Creators: 01/19/18
A marketing lead list helps businesses identify and reach potential customers through targeted sales and marketing campaigns. In B2B marketing, these databases often contain contact details, company information, job roles, and other data used to...
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5 min read
Guest Author: 01/13/18
Research shows that in recent years the percentage of mobile internet traffic has been growing significantly all over the world. This trend is only...
7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
4 min read
Tammy Duggan-Herd: 11/28/17
It's well known in the inbound marketing world that HubSpot offers some of the most powerful marketing, CRM, and sales platforms. Their software...
2 min read
Campaign Creators: 11/21/17
The ritualistic Black Friday shopping mayhem appeared a bit less apocalyptic last year. While initially this observation may suggest an economic...
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