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11 min read
Campaign Creators: 06/08/18
Mobile devices have solidified their dominance, accounting for approximately 60% of all global web traffic. However, a persistent mobile gap remains: while desktop conversion rates average around 4.3%, mobile rates often lag significantly at just...
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5 min read
Tammy Duggan-Herd: 05/17/18
One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...
6 min read
Tammy Duggan-Herd: 05/10/18
With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab...
6 min read
Tammy Duggan-Herd: 04/25/18
Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...
4 min read
Tammy Duggan-Herd: 04/17/18
Producing online traffic via social media, SEO, and even paid search is a great start for a marketing strategy, but certainly not a guarantee that...
4 min read
Tammy Duggan-Herd: 04/10/18
Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and...
5 min read
Tammy Duggan-Herd: 03/15/18
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
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