By 2019, it is predicted that content marketing will become a $300-billion industry.

Creating content is one of the best tools a marketer can use to generate leads (and customers) for their company. Everything from landing pages, blogs, videos, and CTA's can be used and optimized to drive and convert traffic into quality leads. However, the content you're creating will have limited impact unless it can actually be found by the right audience and optimized to engage and convert that audience.

So if you're wondering how you can optimize your content for conversions, here's what we're talking about...



The Blogging Tactic No One Is Talking About: Optimizing the Pastvia HubSpot

“We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%”

While most marketers think about optimizing the content they're currently creating, they're missing out on the gold mine of old blog content! Don't let all of that hard work go to waste, this article shows you how you can generate more traffic and leads just by optimizing your old blog content.

The 6 Steps To Perfectly Optimizing Any Content via Marketing Land

“Remember “SEO writing?” It used to be a thing a few years ago. To get “optimized content,” you would hire a writer for $5/article and have them churn out articles with the proper “keyword density.” That’s done. Optimization is entirely different today.”

Content optimization isn’t about any optimizing individual parts (SEO, Keywords, etc.) It’s about a holistic content experience that focuses on the user. This article explains a six-step process that you can use as to create perfectly optimized content every time.

13 Surprisingly Effective Tips for Conversion-Oriented Content via Content Marketing Institute

“How quickly (and easily) you are able to get people to opt into an email list, read a blog post, or share your content will decide the number and quality of your leads.”

Conversion-oriented writing moves audiences and gets them to take action. By following the tips laid out in this article, you can keep your readers engaged. By focusing on writing better introductions, headlines, and CTAs – you can easily out-convert your competition.

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.via Moz

“Built with a desktop user in mind, a mobile visitor who has different intentions and a different state of mind may not find what they’re looking for, and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions.”

There's a 270% gap in conversions between desktop and mobile. That's because mobile content is drastically different than content created for a desktop. This article will help you determine what you need to highlight, remove, or optimize on your mobile site and give greater clarity to what your responsive design should include.



5 eCommerce Optimization Tips to Improve Your Product Page Conversion Rates via Niel Patel

If you're involved in eCommerce, your profit comes from your product pages. This video will give you 5 optimization strategies to optimize each of your product pages.


You Ask, I Answer: Favorite Content Optimization Tools via Christopher Penn

In this video, Christoper breaks down content optimization into three buckets of better performing content: Reach, Engagement, and Action. Watch the video for specific tool recommendations in each bucket, plus a special warning at the end.




Optimizing Your Content Across All Channels via SEM Rush

Without proper distribution and alignment your content is subject to falling flat. This webinar will guide you through best practices to optimize your content across all channels. You will learn how to: boost SEO, review mobile, integrate relevant sharing functions, and discover the best channels. Watch to get fresh insights for your own strategy!



These resources will help ensure that your content creation efforts don't go to waste. One great platform to attract your ideal audience and convert them into leads is your own blog! Check out our exclusive Rules To Blog By Checklist to give your blog the boost it needs to get found and convert readers into quality leads.

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This blog is part of Your Definitive Guide to Conversion Rate Optimization blog series


Originally published April 24, 2018, updated June 29, 2018
Tags: lead generation content strategy conversion tools conversion rate optimization