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Pay Attention to Online Reviews to Increase Sales

Managing your online reputation is crucial to your business. In fact, online reviews can make a big difference to your bottom line: 87% of consumers feel positive online reviews have reinforced their decision to purchase 80% say negative reviews...

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2 min read

Make the Most of Small Business Saturday

In 2010, American Express OPEN launched “Small Business Saturday”, a promotion aimed at supporting small businesses during the holiday season. The...

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1 min read

Implement A Successful Online Coupon Strategy

Have you ever thought of coupons as a good marketing tool? Well, if you have no idea how coupons can help drive your sales and conversion, this...

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