3 Unique Ways to Generate Leads for Your Business

The key to generating leads today is creating content which engages, actively and directly, with your market.

1) Engage visually

So what makes a product (or service) video an effective SALES lead generator?

• Good videos take a lot of time. You won’t be done in a single afternoon, and even if you turn the process over to a professional, expect to view at least a handful of iterations of the video before you find the ‘right’ approach.
• Don’t be afraid to outsource. If you don’t have any video making experience in-house, it can be extremely helpful and often less expensive to hire outsourced talent. Both videographers and script writers can be found on a freelance basis.
• Less really is more. People watch short videos to the end, and switch off of long videos when they lose interest. Say everything important early, and then end it. Some formats – like Instagram – actually limit your video time!

Learn how to produce effective, low budget marketing videos in house

2) Pick a common, serious problem for your market, and show how to solve it

How to choose the right problem to solve to generate sales leads

• Talk to your existing customers. Engage with them personally, and ask about any pain points in their business.
• Look for solutions which involve your goods or service. You want to present yourself as expert in your field, not generally.
• Don’t present your services as the solution to the problem. Give them a real solution, for free.

3) Use gated content

How to make gated content user-friendly to generate sales leads

• First and foremost, don’t put the gate first and foremost! No matter what you do, the ‘gate’ will be the place where you lose a lot of viewers. Even if there is an easy ‘opt out’ feature, may viewers will simply cancel and move on when they reach the data capture gate. The best way to minimise this loss is to place it 10% to 20% into the video or on ‘page 2’ of a written resource. More users will already be engaged by this point, and willing to jump through one small hoop to get to the end of the asset.
• Don’t present it as ‘sign up or go away’. One of the best options is to present the gate as an upgrade offer. “Sign up not to see the rest of these helpful videos” or “Register to receive bonus, members-only content for free.” In reality, it is still a gate, but you appear to be offering more, not taking away the unwatched remainder of the content.
• Understand the costs and benefits of gated content. Fewer people will see your content if it is gated. This is unavoidable. Many will turn away at the ‘gate’ and many will not share gated content. The total views will be much, much lower. HOWEVER, every single view flowed form a positive interaction, and depending on your strategy should have captured useful lead data for you. 100 times less likely to be seen but 1000 times more likely to generate a lead still works out to ten times as effective.