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2 min read

New Kids on the Block: Marketing to Generation Z

For the longest time, it seems, marketers focused all of their efforts on appealing to the millennial generation. Millennials have more often than not been associated with entitlement, impatience, and instant gratification. But there's a new kid in...

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2 min read

New Year New Buzz: Marketing Buzzwords for 2016

Rarely will you find an industry other than marketing with more buzzwords. And it’s not just the quantity but the speed at which these seemingly...

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2 min read

Rules of Engagement: Social Media Enhancement for Brands

Alongside the ubiquitous nature of digital engagement these days, more and more brands interact with consumers through the online model. Brands,...

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2 min read

Blogging Bits of Advice for Beginners

Blogs. They’re everywhere. In online publications, websites, forums, DIY sites and more. Some may accuse these blips of information as simple fodder...

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2 min read

Show and Tell: Why Infographics Work

As a business owner or marketer, your survival in the 21st-century media model is dependent on the amount of fresh and dynamic content your audience...

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2 min read

Writing Habits to Quit ASAP

Over the years of our daily writing and research escapades, we’ve witnessed our fair share of bad writing. Trust us, it hurts. As copywriters...

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2 min read

Suave Selling: Write Smooth Sales Copy that Converts

Salesmen often get a bad rap. Practiced in the art of hyperbole, these pigeonholed hustlers of the consumer age make their living on the...

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