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Inbound Marketing (2)

school-of-pharmacy-email-2

5 min read

Understanding, Growing and Lead Nurturing Applicants

The University of Wisconsin–Madison School of Pharmacy is a nationally ranked pharmacy school, but there was something they were missing — a way to...

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ProofInPudding

10 min read

How We Used Content Pillar Playbooks to Boost Organic Traffic

Just to prove I'm not making an outlandish, clickbait-claim in the title, let’s cut straight to a screen shot of our web traffic analytics. In August...

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value-based-marketing

6 min read

What We're Talking About. . . Values-Based Marketing

Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one...

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Our-Favorite-Best-Marketing-Apps

8 min read

Our 12 Favorite (Best) Marketing Apps

Every marketer knows that the digital world is just as much a rat race for us as it is for the nerd herd down the street. In fact, you could probably...

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6 min read

3 Simple Steps to the Perfect Case Study Format

If you're a business owner, you know that case studies are a vital part of client attraction. Not only do case studies allow you to showcase...

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wwta-california-consumer-privacy-act

3 min read

What We're Talking About...California Consumer Privacy Act

Massive recent data breaches (Facebook, Under Armour, etc.) and the EU's newly implemented GDPR law have sparked an overall trend in regulations on...

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wwta-website-user-testing

2 min read

What We're Talking About...Website User Testing

It's your website, you know best on how it should be designed. Right? Wrong.

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