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What We're Talking About. . . Values-Based Marketing

Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to...


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Topics: Inbound Marketing, cause marketing,

Toms Takes Cause Marketing to a New Level

“Cause marketing” or cause-related marketing refers to a style of marketing that revolves around cooperative efforts of a...


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Topics: Marketing, social media, Social Media Marketing