11 min read
Campaign Creators: 09/23/20
Customer Lifetime Value (CLTV) shifts your focus from one-off sales to the full value each customer brings over time. Instead of relying on single...
19 min read
Campaign Creators: 03/12/20
Marketing is full of terms that sound similar but mean different things. “Leads,” “prospects,” “MQLs,” “SQLs,” “funnels,” and “pipelines” get used...
9 min read
Campaign Creators: 01/19/18
A marketing lead list helps businesses identify and reach potential customers through targeted sales and marketing campaigns. In B2B marketing, these...
2 min read
Tammy Duggan-Herd: 11/11/17
Some of the greatest value of marketing automation comes from combining CRM and marketing data to help your sales team focus on leads that are...
10 min read
Campaign Creators: 09/21/17
Marketing automation uses software to handle repetitive tasks like emails, social posts, and campaign management. It sets up workflows that respond...
11 min read
Campaign Creators: 10/04/16
Every time someone visits your site, opens an email, or clicks a link, your business has a chance to respond. Marketing workflows define how that...
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