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Content (7)

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2 min read

The Three Second Rule: Optimizing Facebook Videos for Mobile

Let me guess, you're probably reading this blog post on your smart phone. If you aren't, you're part of the minority. Mobile internet use has made it...

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2 min read

Using Reddit as a Marketing Tool

If you're a marketer, you've probably heard about Reddit-- and if you haven’t don’t worry, you came to the right place to learn more about this...

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4 min read

GONE NATIVE: Getting to the Root of Sponsored Content

“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...

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3 min read

Emotional Bonding: How to Craft Ads That Connect

In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...

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2 min read

A Short History of Valentine's Day Marketing

We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...

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3 min read

3 Simple Tips to Get You Blogging

I have a confession: I did not go to school to be a blogger. I don’t have a degree in journalism or creative writing. What I do have is over a decade...

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2 min read

New Kids on the Block: Marketing to Generation Z

For the longest time, it seems, marketers focused all of their efforts on appealing to the millennial generation. Millennials have more often than...

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