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Content (6)

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4 min read

3 Things You Need to Know for Effective Content Marketing

You’ve heard that content marketing is the way of the future; you’ve done your research, and you’re on board. You start blogging, posting to...

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2 min read

Marketing Without Sounding “Salesy”

Marketing is vital for nearly every business. Whether it’s cold calling, social media advertising, or giving some type of a business-pitch...

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2 min read

Defining Narrative and Story in Marketing

In an Intro to Literature course, you can expect to hear words like “NARRATIVE” and “STORY.” Of course, the stuffy professor will spend a...

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2 min read

The Three Second Rule: Optimizing Facebook Videos for Mobile

Let me guess, you're probably reading this blog post on your smart phone. If you aren't, you're part of the minority. Mobile internet use has made it...

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2 min read

Using Reddit as a Marketing Tool

If you're a marketer, you've probably heard about Reddit-- and if you haven’t don’t worry, you came to the right place to learn more about this...

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4 min read

GONE NATIVE: Getting to the Root of Sponsored Content

“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...

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3 min read

Emotional Bonding: How to Craft Ads That Connect

In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...

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