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Analytics

Team works around a desk, excited by the results of their new marketing campaign

7 min read

Using AI Predictive Analytics to Boost CRO in Ecommerce

The world of ecommerce is more competitive than ever. Customers have countless options at their fingertips, enabling them to easily compare products,...

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7 min read

9 Signs You Need a Conversion Rate Optimization Agency

Driving traffic to your website is an exciting first step. It feels like a victory—your marketing efforts are paying off, and visitors are finding...

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2 min read

What We're Talking About... Learning Marketing Analytics

When was the last time you felt pressure in a meeting articulating your marketing analytics to your clients? Probably within the last week, right?

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3 min read

What We're Talking About...Duplicate Content

Believe it or not, Google can get confused. How? When it encounters duplicate content when determining what to rank for a specific search query. When...

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2 min read

What We're Talking About...Making Better Use of Google Analytics

Ever heard of Peter Drucker? He's known as the man who invented modern business management, and for this quote:

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2 min read

Inbound Hack #5: A/B Testing Sample Size Calculator

In this video blog, Sean shows you how to calculate the sample size you need for your A/B test using this free online calculator from Optimizely....

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9 min read

Let's GDD That Campaign Funnel

Luke Summerfield, Program Manager and GDD guru at HubSpot, shared with Campaign Creators how to apply Growth-Driven Design tactics to your campaign...

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