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We pride ourselves on staying up to date with the latest in digital communication and technology.
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3 min read

The PR Process: R.A.C.E.

The PR process can be as simple or complex as you’d like. Yet if you want to have a strong and mutually beneficial relationship with your publics, it’s going to be a somewhat involved practice.

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3 min read

How to Avoid a Social Media Disaster

Social Media can be a powerful marketing tool, yet a treacherous one if used incorrectly. While many businesses have used social media to grow and...

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3 min read

Under the Influence: Connecting with Industry Influencers

One of the founders of our company recently showed me a website that I’d never heard of before. The company, Help A Reporter Out (HARO for short),...

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2 min read

Market Research: 8 Places to Start

So you think you have a great idea or a brilliant product… but how do you know it will be successful in the marketplace? The first step is to conduct...

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2 min read

Country Music's New Marketing Strategy: Faith Hill Ft. Lil Jon?

Despite the stereotype of country music only appealing to “rural folks,” recently it has started to expand its appeal to more varied socioeconomic,...

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1 min read

A New Streamlined Look for Facebook Pages

Last week, the folks at Facebook announced a new “streamlined look” for Facebook Fan Pages. The changes, according to Facebook, “will make it easier...

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2 min read

Motivating the Millennial Employee

People are either uncharacteristically critical or exaggeratingly ecstatic about working with Millennials, a generation of individuals who were born...

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