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Campaign Creators

wwta-california-consumer-privacy-act

3 min read

What We're Talking About...California Consumer Privacy Act

Massive recent data breaches (Facebook, Under Armour, etc.) and the EU's newly implemented GDPR law have sparked an overall trend in regulations on collecting consumer data. Effective January 1st, 2020, the California Consumer Privacy Act will...

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wwta-consumer-churn

3 min read

What We're Talking About...Identifying and Preventing Customer Churn

Within any business it's important to know when to fight to retain a client before they churn. Customer churn occurs when customers or subscribers...

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wwta-martech-consolidation-1

3 min read

What We're Talking About...Martech Consolidation

So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...

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wwta-customer-retention-image

3 min read

What We're Talking About...Customer Retention Optimization

You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers is great, but making sure...

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wwta-website-accessibility

3 min read

What We're Talking About...Website Accessibility

When challenged by a disability, every image, sound, button or link could become a hurdle. Accounting for accessibility within your website design...

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