5 min read
Tammy Duggan-Herd: 03/08/18
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
5 min read
Tammy Duggan-Herd: 02/17/18
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
4 min read
Tammy Duggan-Herd: 02/03/18
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
3 min read
Tammy Duggan-Herd: 10/07/17
As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...
10 min read
Campaign Creators: 09/21/17
Marketing automation uses software to handle repetitive tasks like emails, social posts, and campaign management. It sets up workflows that respond...
4 min read
Tammy Duggan-Herd: 08/31/17
Anyone who has manually managed an email campaign, knows that staying on top of all of the related tasks like updating contact information and...
2 min read
Campaign Creators: 07/24/17
Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In today’s world people...
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