Klaviyo: Here's Everything You Need to Know

When it comes to email marketing, online store owners can benefit from using a platform that is dedicated to their eCommerce marketing success, which is why we want to explore the benefits of Klaviyo.

Perhaps you're looking for a new system, or simply thinking you want to switch from a platform like HubSpot. Whatever the reason, we have a ton of experience with Klaviyo and are here to share our insights to help you make an informed decision.   

It is estimated that email subscribers are three times more likely to share content on social media than leads who come from another channel, making email marketing for eCommerce stores all the more important in 2021. B2C emails also have a higher unique open rate compared to B2B emails (25% vs 22%), so it’s time to leverage the potential power of email marketing for your online store. 

With Klaviyo, you can do so much more than just create visually stunning email campaigns. In fact, Klaviyo should be seen as essential tool in your marketing arsenal. 

Whether you are looking for a tool that complements your Shopify store, or looking for the best marketing automation system, Klaviyo gives you all the features you need to launch and manage successful marketing campaigns. 

What is Klaviyo?

Klaviyo is a powerful marketing platform that helps eCommerce store owners deliver a more personalized experience for their customers. Results speak for themselves - Klaviyo has helped brands across the world make more than $3.7 billion in revenue in the last year alone. It has never been easier to create deeper, higher-value customer relationships, which is why an average of 67 brands move to Klaviyo every day.

Klaviyo email marketing is often used alongside platforms like Shopify to help business owners build holistic marketing ecosystem. We’ll talk a bit more about that later.

With Klaviyo, you can also send bulk SMS campaigns and personalize every message with powerful automation. Managing content is simple and automated. Klaviyo allows you to build multi-channel experiences for your customers and manage it all from one platform. 

Klaviyo Email Marketing Ideas

When it comes to Klaviyo email marketing, you have plenty of options to go with. This marketing platform will help you grow your eCommerce business and build customer loyalty, which is why Klaviyo is considered one of the best eCommerce email marketing tools around (and why we recommend it to our clients all the time).

With Klaviyo, it's really the personalization that sets it apart. You can send personalized emails that go beyond "Hi {first_name}." You can pull in dynamic blocks for order details, cart content, product recommendations, and more. Want to make sure a section of the email is shown only to people who meet certain conditions? No problem, you can definitely do that with Klaviyo.

Loop emails into full-blown marketing campaigns to improve reach and engagement. Whether it’s a promotional one-off blast, a recurring newsletter, or an automated flow - with Klaviyo you can easily set it up and schedule it all.

Evaluating tools? Grab this free HubSpot, Klaviyo, and Pardot Comparison Guide

Three Email Marketing Campaigns to Try

Creating automated email marketing campaigns is a great way to build and maintain your relationships with customers. Klaviyo makes it easy and effortless to utilize a powerful platform to connect with your customers, create highly personalized campaigns, and analyze data - all from one platform. 

1. The Abandoned Cart Campaign

Creating an abandoned cart email flow can be one of the most valuable flows for your eCommerce business. You’ll send a message, or a sequence of messages, to potential customers who added items to their shopping carts but failed to complete the checkout process.

The flow can be automatically triggered as Klaviyo keeps track of customers who add items to their cart, as well as those who don’t complete the checkout process.

Credit: Klaviyo

It’s important to add content to your Klaviyo abandoned cart emails that is tailored to that specific customer. This can include information about the items they’ve added to the cart, as well as personal information you've gathered, like their company name, industry, age, interests, and more. You can also add dynamic blocks that pull in relevant content, depending on the data you're using to define which content will show to which contacts. 

2. The Welcome Series Campaign

One of the best ways to start a relationship with a new customer is to give them a personalized and warm welcome! In fact, it is estimated that 84% of B2C welcome emails successfully reach inboxes and they have an average 23% open rate. With Klaviyo, you can use their robust workflow features to create a highly-customized welcome series that is sure to engage contacts. 

Source: Klaviyo

Take your welcome email series to the next level and add dynamic content, and even combine it with an SMS campaign, and you'll be rocking. You can do all from one location in Klaviyo.

3. The Post-Purchase Upsell Campaign

Another effective eCommerce strategy is to do a post-purchase upsell, or an Automated Win-Back campaign in Klaviyo. This refers to a series of emails targeted at customers who have previously interacted with your brand or made a purchase, but who have never returned to your store again. Klaviyo has a predictive analytics feature that can easily help you get the information you need to segment, and target, these customers. 

Source: Klaviyo

Klaviyo SMS Marketing Ideas

An SMS marketing campaign can deliver a serious uplift in sales when paired with a solid email marketing strategy. With Klaviyo, you can send targeted SMS messages to customers easily and effortlessly.

Source: Klaviyo

With most SMS messages being looked at within 90 seconds of the send, text messages can help you get in front of customers right away and help them move further down the funnel.

Klaviyo offers you powerful SMS marketing software that you can use for discounts and promotions, VIP early access updates, or welcoming and thanking customers, as mentioned above. It’s a versatile tool that you can use to support almost any email marketing campaign for your eCommerce business.

Keep in mind that SMS marketing should not be treated like email marketing. Instead, text your customers as you would a friend or a colleague to keep it personal, short, and to the point.

Here are three great ideas for your next Klaviyo SMS marketing campaign.

1. Send a welcome message

This can consist of only text messages, or it can be paired with email marketing messages to your customers.

Remember, if you're pairing it with a marketing campaign, make sure there is message-match and you've taken the timing of your SMS blast into consideration of the entire campaign.

2. Send an SMS reminder for anything

You can send an SMS to remind customers when they’ve left an item in their cart, when you have a promotion running, or giving them the heads up that something will be happening soon.

Using SMS to remind customers of ongoing campaigns and promotions is a great way to keep your brand top of mind.

2. Send a thank-you

Did someone recently make a purchase? Did they recently sign up to your newsletter? Did they participate in a competition?

With Klaviyo you can send a thank you text message after a customer completes one of these actions. Keep in mind, sending a simple a thank-you is fine, but pairing this with a follow-up offer or call-to-action is better. 

Source: Klaviyo

Klaviyo and Shopify: A Perfect Pair

As mentioned earlier, Klaviyo can seamlessly integrate with a variety of tools and platforms, including Shopify. If you have a Shopify store already, you can connect your store to Klaviyo in a matter of minutes.  

With Klaviyo you can seamlessly collect and store your customer data from Shopify right within the platform. Then, you can leverage this data to drive more sales, deliver memorable experiences, and create stronger relationships with customers.

Although Shopify emails may be good for one-offs, Klaviyo is a true marketing automation platform that provides way more customization, segmentation, and personalization.

Here are a few more features Shopify owners can look forward to:

• Full customer lifecycle engagement 

• Cutting-edge data science and automatically generated predictions

• More than 70 one-click integrations available

• Full sync of historical data

• Pre-built flow templates 

At Campaign Creators, we encourage Shopify store owners to use Klaviyo for their email marketing automation, as it is specifically built for eCommerce brands. It offers B2C email marketing campaigns with a host of features that make it easy for any store owner to boost their marketing efforts. 

Klaviyo Pricing

The Klaviyo pricing model is very affordable, with pricing available for email only, for SMS only, or both. There are a free version and a free trial available, which is ideal if you want to try out the platform. Pricing starts at $20 per month, which is perfect for small businesses and boutique eCommerce stores. 

When compared to other platforms like MailChimp and HubSpot, Klaviyo stacks up well.

Pricing for MailChimp starts at $12 per month for the Essentials plan, while HubSpot‘s pricing starts at $49 per month for the Starter plan. 

Do your due diligence as you evaluate what you need from a marketing automation platform. Klaviyo certainly has a lot to offer, but there may be others out there that are better suited to your needs.

Ecommerce Marketing is Made Easy With Klaviyo

Campaign Creators is a Klaviyo partner and we love taking basic Klaviyo workflows to the next level for our clients. It's designed for eCommerce brands and provides a ton of features that can help you take your eCommerce store to the next level.

But before you jump right in, check out our side-by-side marketing automation comparison guide. We evaluate HubSpot, Pardot, and Klaviyo based on a number of criteria, including pricing, features, and more. Dive in!