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Campaign Creators: 04/13/16
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has in print and move it to the electronic realm. There isn't enough depth or interactivity in print...
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2 min read
Campaign Creators: 03/18/16
Marketers are often plagued with the question: How do I get people to buy my product or service? Market research is often a complicated and tedious...
3 min read
Campaign Creators: 03/09/16
In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...
1 min read
Campaign Creators: 02/18/16
For years, Instagram stood alone as a the anti-business social media. Don't get me wrong; it's necessary to have a company account. It is considered...
2 min read
Campaign Creators: 02/14/16
We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...
2 min read
Campaign Creators: 01/28/16
Condescending Wonka. Success kid. Bad luck Brian. The list of internet memes goes on and on. Whether you love or hate them, they are a part of the...
3 min read
Campaign Creators: 01/25/16
I have a confession: I did not go to school to be a blogger. I don’t have a degree in journalism or creative writing. What I do have is over a decade...
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