If you're a marketer, you've probably heard about Reddit-- and if you haven’t don’t worry, you came to the right place to learn more about this growing phenomenon. Reddit is an online social media community that calls itself “the front page of the internet” and is a place where users "vote" on content they think is relevant or worthy of discussion. This content is posted on different landing pages or “subreddits”, each dedicated to more specific topics. Content on Reddit ranges from infographics, pictures, videos, memes, and even discussion forums where celebrities such as President Obama have been known to visit in hopes of engaging with a younger audience. 42% of 18-24 year olds have recorded usage of Reddit.


This blog post is part of Your Definitive Guide to Lead Generation blog series.

Redditors (as this community calls its users) are notorious for disliking traditional marketing techniques. Considering that their demographic incorporates mainly young millennials, a generation that gets upset at a slow internet connection, it's understandable that they might be upset if their leisure time is interrupted by advertisements as well.

With 7.55 billion monthly pageviews and over 3 million registered users, Reddit is no longer a small online community, but a waking giant that is spreading its influence on a global scale. The marketing goods or services on this website enables the targeting of an extremely diverse demographic, all in one location. In a logistics manner, this is a marketer's dream. Your target audience all congregating around specific shared interests and wanting to learn more about them? Yes please!

So how can you market to a demographic that doesn’t want to be marketed? Well the answer is simple, you have to think like them.

The key is to provide engaging content and attract the users to a landing page where you can further offer what you are marketing. Odds are, if the users are clicking on your post, it is because they are interested in your content so they will be more likely to want to learn more. In order to pass the Reddit test, you have to present your product or service in a way that is engaging for these users while at the same time dragging them away from Reddit onto your own page where you can showcase your product. Hop on Reddit and get to know it more-- with enough practice you could one day become a successful Redditor yourself. Good Redditing!

Have you tried Reddit for marketing? Any additional insights or tips - share them with us below. Or check out this article full of great resources about where to focus your social media strategy for maximum efficiency.


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Originally published May 1, 2016, updated April 2, 2020
Tags: Marketing Social Media Marketing e-commerce content marketing