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4 min read
How to Create a Lead Magnet | 4 Successful Examples
Campaign Creators: 07/16/19
Today's marketing is all about having the right content, so where do lead magnets come into play?
Content (2)
5 min read
How To Increase Conversion Rates Through Iterative Design
Elika Dizechi: 02/04/19
What is Iterative Design? You might be familiar with the term iterative or iteration, which involves repeating a process to generate a series of...
10 min read
How We Used Content Pillar Playbooks to Boost Organic Traffic
Tammy Duggan-Herd: 11/27/18
Just to prove I'm not making an outlandish, clickbait-claim in the title, let’s cut straight to a screen shot of our web traffic analytics. In August...
9 min read
Marketing Lead List: How to Clean and Optimize Your Database
Campaign Creators: 01/19/18
A marketing lead list helps businesses identify and reach potential customers through targeted sales and marketing campaigns. In B2B marketing, these...
7 min read
How to Create Lead Nurturing Content for the Buyers Journey
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
3 Unique Ways to Generate Leads for Your Business
Campaign Creators: 11/09/17
Setting my own business aside for the moment, I’ll try to make this product (or service) as agnostic as possible. No matter what we’re selling, the...
5 min read
How to Sell Marketing Automation to a Skeptic
Tammy Duggan-Herd: 11/04/17
You only have so much time in your day to accomplish everything you need to get done. But what if there was a way to save time, target effectively,...