4 min read
Campaign Creators: 04/13/16
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...
3 min read
Campaign Creators: 03/09/16
In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...
2 min read
Campaign Creators: 02/14/16
We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...
2 min read
Campaign Creators: 12/21/15
For social media marketers, Christmas has come early. A couple of weeks ago two social media moguls, Facebook, and Instagram introduced...
2 min read
Campaign Creators: 10/27/15
Salesmen often get a bad rap. Practiced in the art of hyperbole, these pigeonholed hustlers of the consumer age make their living on the...
1 min read
Campaign Creators: 05/03/15
Often celebrated with too many tacos and too much tequila, there is little doubt that Cinco de Mayo has become a full-blown American holiday. Perhaps...
2 min read
Campaign Creators: 05/02/15
On May 2, 2015 five-division boxing world champion, Floyd Mayweather, took on eight-division world champion, Manny Pacquiao. Sure, this may sound...
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