4 min read
Tammy Duggan-Herd: 11/04/16
The theme of the SDAMA Art of Marketing Conference on November 3 was Closing the Loop and Creating Opportunity. Here’s the run-down of the tips,...
3 min read
Campaign Creators: 09/14/16
How many people reading this article recognize the name Brian Epstein?
2 min read
Campaign Creators: 09/05/16
In every PR class I take throughout college, it seems like I’m the only guy.
3 min read
Campaign Creators: 08/15/16
In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...
2 min read
Campaign Creators: 05/15/16
It was Fashion Week in London last week and these luxurious and exclusive events are held in well-known cities around the world annually. Fashion...
4 min read
Campaign Creators: 04/13/16
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...
3 min read
Campaign Creators: 03/09/16
In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...
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