Creating a blog post about blog post creation may seem a bit meta. However, learning to craft a blog post in an efficient manner will ensure your post gets the recognition it deserves.

This blog post is part of Your Definitive Guide to Lead Generation blog series.

Like a lot of people, I used to think blogging was just something fashionistas or overly-enthusiastic amateur photographers did in their spare time. I've learned now though that blog post creation is a specified art, and when used correctly, it becomes a strategic tool for driving traffic to a website.

Website traffic is good because it means more people are looking at your site, reading your information, perhaps subscribing to your blog, and eventually buying your products or services.

The Campaign Creators team has developed a comprehensive checklist of ways to up website traffic via blogging, because getting any kind of quality content noticed online is beneficial for your business. I'd like to highlight some of the more important steps-- assuming you've already chosen something interesting to write about, since coming up with a blog post topic is the most crucial aspect of blog creation. 



1. Formatting

No one likes to scroll through block-paragraphs of wordiness. Contrarily, no one likes a confusing post that's been made to look like shape poetry either.

The key here is to format your blog post so that text is broken up in a natural (ergo, not forced) way that allows the reader to skim-read through it while still understanding the gist of the article. This could include adding bullet-points, posting relevant pictures, adding sub headers, or double-spacing parts of your article.

Equally important is having an eye-catching and interesting title. Correctly formatting your post in these ways renders it more interesting and graspable to outside readers, making them more likely to share your post on their social media sites. This will ultimately generate more traffic to your website!



2. Focus On KeyWords

Strangely enough, blog post creation has to do with more than just creativity; it is also about knowing how to manipulate technology.

It's important when writing a blog post to come up with keywords or a key phrase that you repeat multiple times throughout the post in the exact same order. In case you haven't realized, mine is "blog post creation."

While "creating blog posts" may mean the same thing theoretically as "blog post creation" to the ordinary human, to Google spiders it means something totally different.

Having the same key word(s) or phrase(s) sprinkled throughout your post will make it seem more topical to these spiders, therefore upping the chance of your article being viewed by those searching for your keywords.

The most difficult part, perhaps, is making sure your keywording or keyphrasing flows with the rest of your text. Otherwise, the aforementioned spiders will jump on the idea that your blog post is a fake.

Further down the line, your blog library can be sorted into content pillars based on these keywords, improving organization and optimization. Check out our article on this topic for more!



3. Linking

Along the lines of manipulating technology, linking to a few outside webpages or other blogs in your own post will help you "branch out" your article. This will make your writing seem more legitimate, educate your readers and hold their attention, and increase your SEO.

Hopefully this article has helped a bit with understanding how to go about blog post creation. Campaign Creators has devised a "Rules to Blog By" checklist that is available for download and includes more in-depth information than you see here about making your own blog posts.

I want to emphasize that if success is determined by a large amount of website traffic, creating a successful blog post involves more effort than one would initially think. However, after you've completed these steps your post is well on its way to be, as Borat says, "A Great Success!"




Originally published March 30, 2017, updated June 12, 2020
Tags: social media Inbound Marketing blogging SEO Social Media Marketing content marketing