Remember when we covered B2B Marketing tech stacks? Well, now we're back to give you the rundown on E-Commerce marketing technology stacks!

Now what's a marketing technology stack? It's a grouping of technologies that marketers leverage to conduct and improve their marketing activities. As marketers with a tech obsession - we believe that the right tech will make you more effective, productive and profitable. We also know it can be hard to sort through the madness of the MarTech space with over 4,000 software offerings now on the market.

So if you need some guidance in assembling your marketing technology stack, here's what we're talking about...



28 Retail Marketing Predictions To Watch In 2018 via Forbes

“The retailers and E-Commerce companies that will see the biggest growth in 2018 will be those that are able to truly own their digital customer relationships.”

What does 2018 hold for retail & E-Commerce marketing strategies? Senior executives of retail and tech companies share their predictions in this insightful article. See what works by implementing new solution providers to your marketing stack and experimenting with new technologies.


A Framework for Building a Marketing Technology Stack for Scalable Growth via Relevance

“You can easily overspend on several different tools when many technology systems will do more than one thing just fine. Don’t waste money piecemealing highly specialized tools when it’s possible to save a fortune with a simple, all-in-one solution.”

There seems to be an endless options of marketing techs that could be used in your E-Commerce marketing stack, which can seem overwhelming! We think a good place to start is to build a broad foundation with one platform, like Hubspot or Pardot, that can scale later on.


10 Ecommerce Brands Succeeding with Chatbots via a better lemonade stand

“People like communicating via messaging apps. Brands who cater to this preference are bound to see more business success in the long run.”

Many E-Commerce companies are already using Chatbots as a marketing technology to better communicate with their target audience, provide customer service, recommend products, and drive sales. Should you consider incorporating them into your stack? Read to find out.



57 marketing stacks and 21 essays from the 2017 Stackies & Hackies via ChiefMartech

“The submissions give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses.”

To enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack. So if you're a visual learner, this is a great resource to use for inspiration, ideas, or just to see what tools/layers your could add to your current stack of technologies.


8 essential tools you need to grow a booming ecommerce business Via Ladder

This post is geared towards putting an end to tech stack confusion and helping early-stage eCommerce businesses get their stores off the ground and start selling their products cost-effectively."

It can be confusing to know which tool to use for which marketing challenge! This article should give you a broad idea of which tool could be the solution to your marketing problems.


Build Your Ecommerce Martech Stack with These Tools via Klaviyo

“After some long hours of research, talking to customers, and years of testing tools, we dove into the Marketing Technology Supergraphic and called out a few of the tools we believe are exceptional, especially for ecommerce.”

From analytics, to social media scheduling and email list growth, this article lists marketing tech resources for all of your marketing needs.



The top ecommerce marketing trends of 2017 and how to keep up with them via ClickZ

“E-Commerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that’s a great way to improve your marketing efforts.”

This great infographic highlights the latest trends in E-Commerce marketing. The article even elaborates on the biggest trends from triggered emails, review marketing, and augmented reality. Use the resources we listed under Samples to find marketing technologies to integrate these into your stack!


We hope these resources gave you a good starting place to better understand the growing world of MarTech and its application in E-Commerce. Having the right tools can empower us as marketers and make our lives so much easier, which is why we think it's important to invest in marketing automation.

If you're looking for a marketing automation system, download our comparison guide to help you choose the best one for your business.

Get Comparison Guide

What Marketing Technologies do you currently use? Let us know in the comments!

Originally published January 30, 2018, updated October 18, 2019
Tags: marketing automation ECommerce martech marketing automation tools