A customer health score is one number that sums up how strong your relationship with an account is right now. It reads the signals a customer gives off while they are still with you, such as meetings attended, tickets opened, survey responses, and product usage, then adds them up so your team can see which accounts need attention this week. Churn rate and renewal rate report what already happened. A health score points forward.

Health scores come with Service Hub Professional and Enterprise. Anyone who builds or uses a score needs an assigned Service Seat, and building one takes Super Admin or Manage Customer Success Settings permissions. Professional gives you one customer success workspace and the full scoring builder. Enterprise adds up to five team workspaces, more than one health score, custom object scoring, and reporting on score distribution and average score over time.

Start with five to eight signals your CSMs already trust. Behavior signals cover product usage and adoption, completed meetings and answered calls, and support activity such as open tickets and time to close. Commercial signals cover renewals, expansion, and repeated late payments. Feedback signals cover NPS, CSAT, and CES responses, plus your team's own read on the account. A short model is easier to explain and easier to correct when a CSM disagrees with it.

Yes, once the data lands in HubSpot. Health scores read properties and events on contacts and companies, so logins and feature usage sitting in your product or an analytics tool need a route onto the record first. Send the numbers into a company property using the HubSpot API, a data sync app, or your integration platform. Enterprise accounts can also send product actions in as custom events and score them as event criteria.