4 min read
Guest Author: 07/29/19
When you make a video of yourself or one of your employees talking about how great your products and services are, that's called selling. But when...
2 min read
Campaign Creators: 05/30/19
Several years ago, Periscope, a live video streaming app, made its way onto the social media market. The platform, which facilitates live video...
5 min read
Elika Dizechi: 02/04/19
What is Iterative Design? You might be familiar with the term iterative or iteration, which involves repeating a process to generate a series of...
5 min read
Campaign Creators: 10/09/18
Customers love quality service. In certain businesses, such as retail or food service, it is often their highest priority. However, in digital...
3 min read
Campaign Creators: 06/27/18
You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers is great, but making sure...
4 min read
Campaign Creators: 06/07/18
No conversion rate optimization strategy is complete without an element we can often take for granted: the call-to-action. The stats on the effects...
2 min read
Campaign Creators: 05/09/18
When was the last time you felt pressure in a meeting articulating your marketing analytics to your clients? Probably within the last week, right?
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