When you make a video of yourself or one of your employees talking about how great your products and services are, that's called ...

Several years ago, Periscope, a live video streaming app, made its way onto the social media market. The platform, which...

What is Iterative Design?

You might be familiar with the term iterative or iteration, which involves repeating a process to...

Customers love quality service. In certain businesses, such as retail or food service, it is often their highest priority....

You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers is...

No conversion rate optimization strategy is complete without an element we can often take for granted: the call-to-action. The ...