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Intro Lead Generator

5 Powerful Reasons to Leverage Video Testimonials on Landing Pages

When you make a video of yourself or one of your employees talking about how great your products and services are, that's...


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Topics: lead nurturing campaign, Website CRO, video

Periscope Pointers: How to Use the Social Media Tool to Your Advantage

Several years ago, Periscope, a live video streaming app, made its way onto the social media market. The platform, which...


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Topics: video marketing, social media, Social Media Marketing

How To Increase Conversion Rates Through Iterative Design

What is Iterative Design?

You might be familiar with the term iterative or iteration, which involves repeating a process to...


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Topics: website design, conversion rate optimization, website strategy

What We're Talking About...Customer Retention Optimization

You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers...


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Topics: conversion rate optimization, lead nurturing, Customer Retention

What We're Talking About... Learning Marketing Analytics

When was the last time you felt pressure in a meeting articulating your marketing analytics to your clients? Probably within...


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Topics: conversion tools, Marketing Analytics, conversion rate optimization

What We're Talking About...Reducing Bounce and Exit Rates

Chances are, you're already tracking the bounce rates for your web pages, since they're one of the most insightful...


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Topics: ecommerce, conversion rate optimization, b2b lead generation