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6 min read

How to Apply Growth-Driven Design to Your Marketing

Tammy Duggan-Herd: 12/06/16

While Growth-Driven Design is primarily thought of in the context of website design, its principles can and should be applied to all your marketing...

2 min read

How To Prioritize CRO Improvements

Sean Farias: 12/02/16

In this hack, Sean shows viewers how to prioritize all the possible conversion rate optimization improvements you could make to your landing page or...

The 6 Essentials of Conversion Rate Optimization

Sean Farias: 12/01/16

The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack can be applied to web...

Inbound 16 Hack #1: What will my webpage look like if I...

Sean Farias: 11/30/16

Have you ever wondered what your webpage might look like if your changed a title, the words on a CTA button, or your menu items? Or perhaps you have...

2 min read

How to Get Customer Testimonials Right

Campaign Creators: 07/15/16

Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...

1 min read

Inbound Marketing Lessons From Coachella 2016

Campaign Creators: 04/22/16

With festival season just ramping up, marketers are excited to attract and delight the flurry of millennial hipsters who attend these marketing...

1 min read

BuzzFeed Basics for Content Marketing

Campaign Creators: 12/30/16

What is content marketing? The term means different things to different people. It can be a confusing definition to pinpoint, even for a copywriter...