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How Do You Use Feedback to Provide a Better Customer Experience?

How does feedback play a part in providing a better customer experience? Why is this question itself important?

It isn't that...


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Topics: Buyer's Journey, conversion rate optimization, growth driven design

Don't Make These 5 Netflix Mistakes

Responding to the recent backlash over their price hike, Netflix released an apology and announced a new plan to separate its...


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Topics: Marketing, Inbound Marketing, Social Media Marketing

11 Principles for How to Write Customer Survey Questions

You can use customer surveys to improve a product or service, measure customer satisfaction, improve customer retention,...


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Topics: Research and Planning, Market Research, Research