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Lead Nurturing Campaigns

Let's make sure that new lead in your database converts into a customer.

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Generate More Sales Ready Leads at a Lower Cost

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. Lead nurturing works because it serves lead's the right type of content at the right time, helping leads make a decision wherever they are in their buying journey. Rather than having your sales team spend time and money on leads that aren't ready to purchase, leave it to lead nurturing to identify those who are likely to buy.

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Keep Your Company Top of Mind

Research reveals that 50% of the leads in your system are qualified, but not yet ready to buy. Lead nurturing campaigns prevent leads from forgetting about your company, making sure that when they're ready to make a buying decision, they are more likely to purchase from you.

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Speed Up Your Sales Cycle with Less Effort

Nurtured leads have a 23% shorter sales cycle. Sales teams are so focused on the here and now (and rightly so) that they don’t often have time to court all leads in their pipeline. Lead nurturing is a way the marketing team can help their sales team move leads through the sales funnel. This frees up your sales team to focus on the hottest and most immediate deals at hand.

We help companies turn leads into sales by serving them the right content at the right time.

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Lead Generation

We turn your website traffic into contacts in your database by creating strategically designed landing pages, with forms, and website pop-ups that capture the right leads at the right time. These contacts are willing to give their information in exchange for a premium offer. Once we capture a lead, we are able to identify where each lead is in their buyer journey based on the type of offer they were interested in.

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Automation

We set up automations that segment your leads based on their readiness to purchase. If they're not ready to buy, they are automatically enrolled into workflows that nurture these leads by sending curated content aimed to nurture them down their buying journey.

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Email Nurturing

Leads are sent strategically written and designed emails intended to nudge them along their buyer journey. These emails not only help your company stay top-of-mind, they provide your leads with the education they need to make a purchase decision. By focusing on helping your leads, rather than pressuring them to purchase, you gain their trust and build a foundation for a long term relationship.

Ready for us to help you turn your leads into sales?

Explore our our client-centered marketing retainers.

Explore Retainers

VitaCup struggled to turn their large list of leads into customers

VitaCup created the first ever Vitamin Infused Coffee and Tea Pods for single-serve coffee makers. Utilizing their existing list of unengaged leads, Campaign Creators developed strategic email campaigns and workflows that turned email into a viable revenue channel, quickly increasing purchases from their current leads and customers. This led to a whopping 300% increase in revenue from workflows and 559% increase in email revenue.

View full success story
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Tools & Tactics We Use

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Premium Content Offers

The purpose of these offers are to generate leads, but also to educate and move leads down their buyer's journey toward a purchase from your brand. We give leads these offers in exchange for their contact information, submitted through a form. Leads are additionally offered other premium content to help them make a purchasing decision. We will create offers based on your target market, including ebooks, checklists, webinars, case studies, demos, templates, and tools.

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Landing Pages

We use landing pages, a website page containing a form, as a place to capture leads. This page serves to collect visitor’s information they gladly hand over in exchange for your premium content offer, such as an ebook or a webinar. Our landing pages are strategically designed for your leads to understand the offer, increasing the likelihood for conversion.

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Marketing Automation & Workflows

Marketing automation can turn any prospective lead into a customer with lead nurturing. Using technology, such as workflows, your leads can be automatically segmented and sent targeted messages based on criteria you decide. We make sure your marketing automation system and workflows are set up so that your leads receive the right information at the right time.

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Drip Emails

Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We also use these emails to re-engage “lost” leads who may not have been ready to purchase at the time, but are ready now.

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Website Pop-ups

Website pop-ups are strategically placed on your website to provide relevant offers to users at the moment they are most likely to convert. Pop-ups maximize the chances of converting your website traffic into new leads and customers.

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Funnel Optimization

We constantly monitor and analyze your campaign funnels to identify any bottlenecks that are preventing optimal performance. Using insights from our data, we insert new pieces and/or improve current pieces to continuously optimize campaign results.

“Our sales process used to be 6-9 months. Now it's been reduced to, in many cases, 2 weeks.”
Jim Cerra
FOUNDER & CEO, PLANETTOGETHER

Frequently Asked Questions

How much does it cost to hire Campaign Creators?

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Let's talk about how we can help you turn your leads into long time customers.