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Intro Lead Generator

How Do You Use Feedback to Provide a Better Customer Experience?

How does feedback play a part in providing a better customer experience? Why is this question itself important?

It isn't that...


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Topics: Buyer's Journey, conversion rate optimization, growth driven design

10 B2B Marketers' Customer Retention Strategies to Decrease Churn

Customer churn, also known as customer attrition, occurs when a business loses a customer.

In a product-based business, say...


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Topics: Customer Retention, Customer Retention Optimization, Customer Churn

Fill Your Sales and Customer Service Gap to Improve Retention

It is an unfortunate fact that even in modern company culture, sales and customer service teams are often framed as...


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Topics: Customer Retention, Customer Retention Optimization, customer retention strategies

What We're Talking About...Smart Customer Acquisition

The customer is always right. You've heard it a million times. But, is the customer always right for you?


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Topics: lead generation, Buyer Persona, Customer Retention Optimization

Best Technology for Customer Loyalty and Retention

Customer retention, which focuses on building long-term relationships with customers by rewarding loyalty, maintaining...


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Topics: martech, marketing automation tools, Customer Retention

Customer Retention 101

Customer loyalty can hold massive value for any business. With a conversion rate nine times higher than that of first time...


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Topics: Customer Retention, Customer Retention Optimization,