Pop Quiz! What are Your Marketing Gaps?

It is very rare to come by an organization that considers its marketing to be unflawed, well-rounded and running with maximum effectiveness. In most cases, marketers wish they could be doing more, and doing it more effectively. In essence, we all have gaps - whether it's not having enough time, the right skills, or a strong strategy.   

According to this year’s CMO Survey, marketers rank digital capabilities as as being of the highest importance to their companies, while also being the source of their largest organizational gaps. Chances are, your own company’s marketing has some gaps in it. The question is, what kind of gaps are they, and how can they be filled? (Interested in learning more about the pros and cons of the modern digital landscape? Check out this article.)    

To help answer that question, Campaign Creators has put together a short quiz. In 5 minutes’ time, you can receive some insight into whether the root of your digital marketing gap lies in with strategy, time, or technical skill.

A gap-filling approach should be tailored accordingly to the type of gap in question. For instance, a strategy gap may require nothing more than a little self-education, while a time or skill gap indicates that the company could benefit from hiring outside help.

Not sure what sort of gap is affecting your marketing effectiveness? The free quiz is available to you in the link right down below.