Campaign Creators

Duplicate records, outdated contacts, and incomplete CRM data can reduce deliverability and weaken targeting. This guide covers the process behind maintaining a cleaner, more reliable marketing lead database.

9 min read

Marketing Lead List: How to Clean and Optimize Your Database

A marketing lead list helps businesses identify and reach potential customers through targeted sales and marketing campaigns. In B2B marketing, these databases often contain contact details, company information, job roles, and other data used to...

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2 min read

Black Friday Sales Traffic Shifts from Feet to Phones

The ritualistic Black Friday shopping mayhem appeared a bit less apocalyptic last year. While initially this observation may suggest an economic...

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4 min read

3 Unique Ways to Generate Leads for Your Business

Setting my own business aside for the moment, I’ll try to make this product (or service) as agnostic as possible. No matter what we’re selling, the...

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3 min read

Keyword Mapping: Building Organic Visibility for Your Web Pages

We've all heard of keyword mapping and how important it is for SEO, but how do you know if you're doing it correctly, if at all? With so many...

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2 min read

Finding Keywords That Profit

A few years back, I listened in on a webinar recording about "Finding Profitable Keywords". This webinar was sponsored by InfusionSoft, an email...

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3 min read

Your Greatest Lead Generation Tool Is Your Current Customers

Today, we rely on reviews for everything. I can't even remember the last time I got my oil changed or my falafel fix without first consulting my...

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2 min read

Using Psychology to Drive Conversions

As a marketer, you've tried every known lead-generating tactic known to man and then some. But leads don't necessarily convert to customers right...

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