Breeze Intelligence is HubSpot's built-in data layer for your CRM. It automatically fills in missing lead details, flags which website visitors are showing real buying interest, and shortens your forms — all without adding a separate tool to your stack.

No. Because it's built directly into HubSpot, there's nothing extra to install or connect. You turn it on through your existing Settings and it starts working within your current workflows right away.

Not quite — they're related but different. Breeze Intelligence is the data foundation (enrichment, intent, forms). Breeze Assistant is the AI sidebar for drafting and summarizing. Breeze Agents are autonomous tools that act on your data, like reaching out to a lead automatically. This guide focuses on Intelligence, and shows how it connects to the other two.

Standard enrichment fields are included at no credit cost across paid plans. Some more advanced features do draw on HubSpot credits — this guide walks through exactly where that line is, so you're not caught off guard.