Incomplete CRM data, long forms, and invisible website visitors all quietly cost you deals. Breeze Intelligence is HubSpot's answer — the data layer that automatically enriches every lead, surfaces companies actively researching your product, and shortens forms without losing a single field of information. This free guide shows you exactly how to set it up, use it well, and connect it to Breeze Agents so the right leads get acted on automatically.
What You’ll Find Inside
This guide walks through Breeze Intelligence's three core tools with step-by-step setup instructions and practical use cases. You'll also see where it fits into HubSpot's broader AI platform alongside Breeze Assistant and Agents, how it compares to standalone tools like Apollo.io and ZoomInfo.
Breeze Intelligence is HubSpot's built-in data layer for your CRM. It automatically fills in missing lead details, flags which website visitors are showing real buying interest, and shortens your forms — all without adding a separate tool to your stack.
No. Because it's built directly into HubSpot, there's nothing extra to install or connect. You turn it on through your existing Settings and it starts working within your current workflows right away.
Not quite — they're related but different. Breeze Intelligence is the data foundation (enrichment, intent, forms). Breeze Assistant is the AI sidebar for drafting and summarizing. Breeze Agents are autonomous tools that act on your data, like reaching out to a lead automatically. This guide focuses on Intelligence, and shows how it connects to the other two.
Standard enrichment fields are included at no credit cost across paid plans. Some more advanced features do draw on HubSpot credits — this guide walks through exactly where that line is, so you're not caught off guard.
Who This Is For
Marketing ops, sales ops, and RevOps teams running on HubSpot who want cleaner CRM data and higher-converting forms without adding headcount. It's especially useful for HubSpot admins evaluating Data Enrichment or Buyer Intent for the first time, and for teams already using these tools who want to understand how Breeze Agents can now act on that data automatically.
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