How Rudolph Libbe Group Rebuilt Its Website and Automated Recruiting Data With a Custom UKG Integration

Where the Legacy Systems Fell Short

1. Developer-Dependent Content Updates.

Marketing could not add or edit website pages without routing every change through a developer. This made routine content work slow and left marketing unable to respond quickly to new business-development needs.

2. Security and Maintenance Exposure.

The WordPress installation carried ongoing patching and maintenance risk typical of a self-hosted platform. This made the site a standing security liability, not a managed, agency-supported asset.

3. Legacy Marketing Automation Sunset.

RLG's existing Act-On marketing automation platform was being phased out in favor of HubSpot Marketing Hub. This left marketing without a unified platform for the website and email operations during the transition.

4. Broken Careers-Page Data Feed.

RLG's move to UKG Direct as its HR system of record broke the careers page's prior data connection to job and Co-Op listings. This left recruiting content reliant on manual updates with no automated feed from HR's system of record.

5. Duplicated Recruiting-Page Scope.

A standalone project to build a new Co-Op listings page was opened separately from the UKG Direct integration work, which already scoped a Co-Op page build as its second phase. This created two overlapping, un-reconciled deals covering the same requirement, with no single owner accountable for the Co-Op page until the standalone project was closed out.

The Solution: How Campaign Creators Rebuilt the Website and Automated Recruiting Data

Campaign Creators sequenced the engagement in two stages: first rebuilding the core website on HubSpot's CMS as a theme-based build marketing could maintain directly, then rebuilding the careers page's recruiting-data connection once RLG's HR system of record moved to UKG Direct.

Rebuilt the Website on a Marketing-Managed HubSpot CMS

RLG's marketing team needed to maintain the site directly, and had explicitly ruled out custom development as the default approach for new pages. Campaign Creators built the site on a theme-based HubSpot CMS template, covering a base "Launchpad" build plus 186 additional pages, with custom development reserved only for specific exceptions, not the default build method. This keeps future page and content changes inside marketing's own editing capability, without requiring a developer for standard updates.

Connected HR and Marketing Systems Through a Custom Integration

When RLG moved its HR system of record to UKG Direct, the careers page's prior recruiting-data feed broke, and no existing connection to UKG Direct was in place. Campaign Creators built a custom, one-way integration pulling job and Co-Op listing data from UKG Direct into the HubSpot careers page on a five-minute refresh cycle, delivered in two phases: a Phase 1 rebuild of the general careers-data sync, and a Phase 2 build of a dedicated Co-Op listings page. Recruiting data on the public site now stays current automatically from HR's own system of record, with no manual update step for HR or marketing staff.

Migrated Blog and News Content to the New HubSpot Website

The legacy WordPress site held an existing blog, news archive, and URL structure that search engines and existing links depended on. Campaign Creators migrated the blog and news content into HubSpot CMS and mapped legacy URLs and images to their new locations as part of the core website build. Existing search visibility and inbound links carried over to the new platform without resetting at launch.

Defined a Dedicated Co-Op Listings Page Within the Integration Scope

The Co-Op listings page required its own distinct content requirements, separate from RLG's general job-listing feed. Campaign Creators defined the Co-Op page's content requirements as Phase 2 of the UKG Direct integration SOW, the same requirement a separate, standalone Co-Op Page Build deal had also been scoped to cover before being closed out. Co-Op listings are now maintained through the single UKG Direct-driven pipeline defined in that SOW, with no second, disconnected page to maintain separately.

Automated Recruiting Updates With a Five-Minute Refresh Cycle

Keeping careers-page content accurate required removing the manual step between HR's system of record and the public site. The UKG Direct integration runs on an automated five-minute refresh cycle, pulling updated job and Co-Op listing data without a manual publish step. Concrete examples include:

• A UKG Direct job requisition opened or updated automatically appears on the public careers page within five minutes, with no manual publish step for HR or marketing.

• A UKG Direct Co-Op listing opened or updated automatically appears on the dedicated Co-Op careers page within five minutes, on the same automated cycle.

Listings reflect UKG Direct's current data automatically, with recruiting and marketing staff no longer required to manually update job postings when openings change.

Equipped Marketing to Manage the CMS With Ongoing Technical Support

Marketing needed to operate the new CMS independently after launch, not rely on Campaign Creators for routine changes. Campaign Creators delivered HubSpot platform training focused on social-media tools to RLG's marketing team, backed by an ongoing monthly CMS and theme support retainer for work beyond the team's day-to-day editing. Marketing can make routine site changes directly, with Campaign Creators available under the retainer for theme-level or structural work beyond everyday edits.

Impact: A Recruiting Pipeline That Updates Itself

RLG Builds' careers page now draws directly from UKG Direct, so job and Co-Op listings stay accurate without a manual publishing step connecting HR and marketing every time a posting changes. Because the integration is built around UKG Direct as the system of record, RLG's HR team manages postings there directly, with no parallel content process on the marketing side. The same theme-based CMS approach that removed developer dependency from the main site extends to future page and content additions, without reopening custom-development work for routine changes.

Solve Website Ownership and Recruiting-Data Challenges With Campaign Creators

Construction and professional-services companies often run their public websites on developer-dependent platforms that slow down routine marketing work, while recruiting content drifts out of sync with the HR systems that actually manage job postings. Closing that gap means rebuilding the site on a platform marketing can maintain directly, then connecting recruiting content straight to HR's own system of record, removing the separately maintained feed it used to depend on.

Campaign Creators builds HubSpot CMS sites marketing teams can run independently, and connects recruiting and HR platforms like UKG Direct directly into public-facing careers pages, so job and Co-Op listings update automatically as HR manages them.