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Planning (5)

3 min read

Email Still Preferred Marketing Tool

As a marketing business tool, e-mail may seem archaic compared to new social media marketing, however, email is still the method of commercial...

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2 min read

Does Your Company Need Social Media Automation?

Owning a business can be overwhelming. In order for your business to survive today, social media has to play a role in your everyday routine. What...

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2 min read

Building an Inbound Marketing Strategy

You’re doing everything you should: posting on social media, keeping up with blogs, and utilizing SEO. Why is your inbound marketing strategy not...

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1 min read

Monitor Your Online Brand Like the Pros

Navigating the concourse of online marketing and branding can be like charting a course through the Bermuda Triangle without a compass—which of...

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UVP

4 min read

What's your Unique Value Proposition (UVP)?

When someone first asks you what the product/service is that your company sells, you are ready to explain it to them. But is your website? No matter...

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2 min read

The Importance of Personas

While it may seem like a nuisance at first, creating personas allows you to make decisions from the perspective of your customer. It's a great way to...

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close up of conference meeting microphones on white background with clipping path

3 min read

The PR Process: R.A.C.E.

The PR process can be as simple or complex as you’d like. Yet if you want to have a strong and mutually beneficial relationship with your publics,...

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