Picture this: you're stepping into a marketing conference full of hope and excitement to network, learn, and excellerate your business. The most likely outcome? You leave feeling disappointed and you didn't even learn any new or cutting-edge marketing tactics.

There are hundreds of marketing conferences to choose from each year. But how can you know which ones are all talk, and which ones will actually ignite a spark in your marketing strategy?

Our advice? Research the heck out of conferences before you sign that dotted line and buy a flight! Conferences are an investment in yourself and your business. They should provide you with specific benefits like networking with potential leads, gaining professional contacts, brushing up your marketing skills, and most importantly learning new ones!

So if you're wondering what marketing conferences you should attend to get the most bang for your buck in 2018, here's what we're talking about...


Digital Summit LA - Los Angeles, CA

This is your go-to conference for all things digital marketing — UX and design, email, search, mobile, video and SEO. This year join big name attendees like Nike, Amazon, Google, and Forbes and explore what’s coming for the future of digital.

Social Media Marketing World - San Diego, CA

Over 5 thousand social media marketers from around the world flock to San Diego in March to attend this conference. Why? To learn tactical business-building strategies with over 120 social media marketing and creator training sessions. The sessions are broken down by category: content marketing, social strategy, analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. If you live and breathe social, this is the “it” conference for you.

Digital Marketing Innovation Summit - San Francisco, CA

This summit gathers the world’s most dynamic and senior executives operating in the areas of marketing strategy and planning. This year you'll have the chance to learn cutting-edge digital marketing from Morgan Stanley's Executive Director of Digital Content and Strategy and Captain Morgan's VP of Marketing.

Traffic & Conversion Summit 2019 San Diego, CA

Struggling with conversion rate optimization? At this conference you’ll learn everything from how to take advantage of evolving traffic channels to the complex formula behind a powerful landing page that actually converts!

GrowthHackers - San Diego, CA

What's growth hacking? Its the process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. The conference is produced by the founder of the Growth Hacking movement, Sean Ellis

MarTech West - San Jose, CA

Choosing the right marketing technology for your business can be a daunting task. This conference promises a greater understanding in the breadth of marketing technologies and how you can successfully integrate them into your marketing strategy and operations.

SearchLove - San Diego, CA

This marketing conference can help you power up your skills and knowledge through cutting-edge digital marketing presentations. The event covers content, paid promotions, analytics, and optimization.

MarketingProfs' B2B Marketing Forum 2019 - San Francisco, CA

This is one of the few conferences that provides the kind of focus that allows B2B marketers to get a finely tuned experience just for them. The best part? You'll be surrounded by other B2B marketers dying to network and connect as much as you are. Get out there!

SMX West - San Jose, California

Obsessed with SEO and SEM? SMX West unites the brightest minds in search marketing. SEO is continuously becoming bigger and the most unicorn form of digital marketing. The expo helps thousands of marketing professionals from across the globe to come up with excellent and successful marketing strategies and implementations

While there are many other notable marketing conferences around the world, we think these are the most innovative, impactful, and cutting-edge on the West Coast. Conferences are a great way to escape the office for a day and shine some new light on your marketing strategy.

Originally published April 10, 2018, updated January 9, 2020
Tags: Conferences networking Digital Marketing inbound education inbound marketing