13 min read
Campaign Creators: 11/11/17
Automate the sales work that repeats, follows clear rules, and needs no human judgment. That includes lead capture, qualification and routing, CRM data entry and activity logging, follow-up reminders and sequences, meeting scheduling, and the...
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4 min read
Campaign Creators: 11/09/17
Setting my own business aside for the moment, I’ll try to make this product (or service) as agnostic as possible. No matter what we’re selling, the...
3 min read
Campaign Creators: 10/25/17
We've all heard of keyword mapping and how important it is for SEO, but how do you know if you're doing it correctly, if at all? With so many...
2 min read
Campaign Creators: 10/19/17
A few years back, I listened in on a webinar recording about "Finding Profitable Keywords". This webinar was sponsored by InfusionSoft, an email...
3 min read
Campaign Creators: 10/18/17
Today, we rely on reviews for everything. I can't even remember the last time I got my oil changed or my falafel fix without first consulting my...
2 min read
Campaign Creators: 10/05/17
As a marketer, you've tried every known lead-generating tactic known to man and then some. But leads don't necessarily convert to customers right...
13 min read
Campaign Creators: 09/21/17
Google explains that local search results are based mainly on relevance, distance, and prominence, which work together to determine the best match...
