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2 min read

Social Media: The Marketing Tool You Definitely Need

A recent analysis of the social media presence of the Fortune Global 100 found that 25% of the companies are using Facebook, Twitter, YouTube and blogs. 84% are on at least one platform. Smaller businesses, like up-and-coming eCommerce shops and...

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3 min read

The PR Process: R.A.C.E.

The PR process can be as simple or complex as you’d like. Yet if you want to have a strong and mutually beneficial relationship with your publics,...

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3 min read

How to Avoid a Social Media Disaster

Social Media can be a powerful marketing tool, yet a treacherous one if used incorrectly. While many businesses have used social media to grow and...

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2 min read

Market Research: 8 Places to Start

So you think you have a great idea or a brilliant product… but how do you know it will be successful in the marketplace? The first step is to conduct...

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2 min read

Country Music's New Marketing Strategy: Faith Hill Ft. Lil Jon?

Despite the stereotype of country music only appealing to “rural folks,” recently it has started to expand its appeal to more varied socioeconomic,...

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2 min read

Social Media Marketing Mishaps and Brilliance

Social Media is great for a lot of things. Besides the plethora of selfies, online game requests, location updates, and cat memes that bombard our...

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1 min read

Implement A Successful Online Coupon Strategy

Have you ever thought of coupons as a good marketing tool? Well, if you have no idea how coupons can help drive your sales and conversion, this...

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