It’s no surprise that over the years Twitter has become one of the most used social media sites. There are 400 million tweets that are generated everyday on the site, all of which 50% of Americans see. This is why using Twitter is perfect for your business to use. It’s true, Twitter is not just for tweeting your feelings or stocking your friends; it can be used to help your business grow. There are many reasons why talking on Twitter is actually a beneficial way to drive your business.

Here's our list of ways Twitter can help your business:

1. Build a Community/Engagement

Using Twitter is a great way to create a community amongst both current and potential customers. By tweeting consistently about relevant topics, you can really get to know who your customers and create a stronger relationship with them. The most effective way to do this is to find a topic that connects with your customer base and start a chat about it. It can also help you gain recognition in your in your industry.

2. Brand Authority

By engaging on Twitter, you can also share your knowledge and demonstrate your expertise. This can help build your business’ authority within your industry. Twitter allows your customers to ask you whatever questions that they might have about your product. It can also become a valuable resource for generating guest opportunities.

3. Grow Twitter Followers

One of the best ways to grow Twitter followers is to actually use Twitter. Some ways to do this are: 1) hosting regular Twitter chats, 2) interacting with those in your sphere, or 3) hosting contests and giveaways. All of the above make it easier for people to find you, so the more you tweet the more followers you get.

4. Gain Valuable Information

Twitter is a great way to get tips, ideas, and information from your customers easily. It can give your customers a platform to voice concerns or appreciation, and can ultimately offer your business some inspiration. It is also a great way to learn about what your competitors are doing and network with other professionals in your field.

5. Brand Promotion

With Twitter becoming more prevalent, it is a great opportunity for you to create relationships with others on the web. If you know that your customers are also attracted to a certain other synergistic business, then reach out to them for a sponsorship. Doing this can be a great opportunity for you to promote your business and products.

Now that you know some of the benefits for Twitter, it’s your turn to get out there! Be sure to check us out on Twitter and let us know your Twitter handle below so we can follow you!