5 of  Our Favorite Podcasts on B2B Marketing

One recently booming trend in content creation among B2B marketers has been the podcast, a fantastic self-education resource for any professional “on the go.” With existing knowledge of the marketing industry, a microphone, and some decent connections to bring on as guests, it seems that anyone and everyone can benefit from creating this addition to their content base.

In reality, of course, a high-quality podcast requires a multitude of factors like time commitment, research, a good understanding of what listeners find to be valuable information, and above all, patience. This gives us all the more reason to share some shining examples of engaging, informative, and even entertaining podcasts with you.

1. Social Media Examiner's Marketing Podcast

In the words of the creator:

...Designed to help busy marketers and business owners discover what works with social media marketing.”

What it is/why we tune in

This podcast is an on-demand talk radio show uploaded on a weekly basis by Social Media Examiner, considered by some to be “the biggest site in social.” It's been a top-10 marketing podcast for the last five years. You can get social media strategy tips applicable to B2B marketing from CEO Michael Stelzner and leading social media experts from a variety of industries. Most importantly, the content is both digestible and actionable.

Recent topics

• Messenger Chatbots: How to Get Started
• Video Authenticity: How to Perform On-Camera
• Facebook Ads: Creative Ways to Attract Prospects and Customers
• Creating Advanced Facebook Custom Audiences Using Google Tag Manager
• Live Video Strategy: How to Create a Show That Engage

Take me there

2. Marketing Smarts From MarketingProfs

In the words of the creator:

This weekly podcast features in-depth interviews with smart marketers from all walks of life.”

 

What it is/why we tune in

MarketingProfs, a community organization specializing in marketing education, delivers a weekly dose of first-hand marketing insight from its half-hour interviews. The podcast has been praised for its content depth and the added value of its engaging hosts, Matthew Grant and Kerry O'Shea Gorgone.

Recent topics

• Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding
• How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts
• How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts
• Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts
• Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts

Take me there

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3. Duct Tape Marketing

In the words of the creator:

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts.”

 

What it is/why we tune in

John Jantsch of Duct Tape Marketing has been interviewing marketing and entrepreneurship experts for over a decade. His podcast features discussions about content creation, rules of sales/service, client communications and more. This is a great resource for smaller B2B marketers looking to learn about best practices that don't necessarily come at a high cost.

Recent topics

• Do You Fascinate?
• How National Companies Can Get Friendly in Local Markets
• How to Build a Business Around an Unmet Need
• Find Out Why Nobody is Finding Your Content
• Convert Your Ideas and Messages Into Memorable Narratives

Take me there

4. Six Pixels of Separation by Mirum

In the words of the creator:

Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference.”

 

What it is/why we tune in

Six Pixels of Separation (a book by the same name) and CTRL ALT Delete author Mitch Joel, president of the global digital marketing agency Mirum, hosts weekly. The podcast will help you make sense of the fast-paced environment of the connected modern world with discussions on digital marketing and communications. Joel's standing as one of the top 100 online marketers and Canada's Top 40 Under 40 gives him plenty authority on the subject.

Recent topics

• Ryan Holiday Wants Brands To Be Perennial
• The Power Of Curiosity And Hunches With Bernadette Jiwa
• Becoming Facebook With Mike Hoefflinger
• All Things Growth Hacking With Sean Ellis
• The Relevance Of Marketing Agencies

Take me there

5. NPR's How I Built This

In the words of the creator:

...A podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.”

 

What it is/why we tune in

As one of NPR's numerous business-related podcasts, How I Built This stands out in the prominence of its guest speakers. Every episode presents you with a narrative journey of both strategically insightful and emotionally compelling material, told by the founders of nationally and even globally renowned companies and brands.

Recent topics

• Samuel Adams: Jim Koch
• Rolling Stone: Jann Wenner
• Spanx: Sara Blakely
• WeWork: Miguel McKelvey
• Five Guys: Jerry Murrell

Take me there

Whether a questing listener or an aspiring podcast creator, you've hopefully found something to be learned from this list. Have your own suggestion of a worthy podcast? Leave us a comment below!